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Home»Airlines»Turkish Airlines Named |Türkiye’s Most Valuable Brand
Airlines

Turkish Airlines Named |Türkiye’s Most Valuable Brand

holidayweeklyBy holidayweeklyJune 15, 2023Updated:May 21, 2025No Comments
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ISTANBUL: Turkish Airlines has been named Türkiye’s most valuable brand for the sixth

consecutive time in the 2023 study by Brand Finance, an international leading brand valuation

organization.

Turkish Airlines has successfully increased its value from $1.6 billion in 2022 to $2.02 billion,

representing a 26% growth. The flag carrier airline, deserving of this title for the sixth

consecutive time, solidified its position at the top.

On the title, Turkish Airlines Chairman Prof Dr. Ahmet Bolat stated: "We are proud to be

Türkiye’s most valuable brand for the sixth consecutive time. We will continue to bring our

brand, which represents the wings of Türkiye as dreamed 90 years ago, to even greater

achievements. Just as we soar high in the blue sky, we will continue to soar high in the realm of

brands. I thank all my colleagues who have contributed to this success."

Brand Finance, one of the world's leading independent brand valuation and consulting

companies, has been aiming to bridge between marketing and finance since 1996. The

company, which has been calculating the financial value of brands for over 20 years, evaluates

the world's largest 5,000 brands every year and prepares approximately 100 reports annually by ranking these brands based on country and sector.

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