Message From 🇵🇰
Ch. Faisal Mahmood
Chief Editor & CEO
Holiday Weekly
Despite regional challenges and ongoing tensions impacting travel confidence, it is a privilege to extend my heartfelt congratulations to Sardar Muhammad Rafiq Khan, Chairman of Bukhari Group, and Mr. Ali Hamdani, CEO of Landmark Communications, along with their dedicated teams, on the inauguration of the 5th Edition of Pakistan Travel Mart (PTM) 2026 — a flagship event championing the growth of Pakistan’s tourism industry.
Over the years, PTM has evolved into a dynamic and cohesive platform, uniting all key stakeholders of Pakistan’s tourism sector, including international exhibitors, tour operators, hospitality leaders, airlines, investors, and government bodies. By fostering constructive engagement and catalyzing strategic partnerships, it has strengthened Pakistan’s tourism economy, stimulated inbound visitation, attracted investment, and amplified the nation’s global visibility — showcasing its mesmerizing landscapes, rich heritage, and diverse cultural destinations.
Unified platforms like PTM are indispensable for driving sustainable growth, empowering local communities, generating employment, and positioning Pakistan as a formidable global tourism contender. The continued success of PTM exemplifies the resilience, vision, and ambition of the country’s tourism sector.
As we inaugurate this landmark 5th edition, I am confident that PTM 2026 will unlock new avenues for innovation, collaboration, and international engagement, further cementing Pakistan’s stature as a preferred destination for travelers worldwide.+
