ISLAMABAD: Hitit, a leading player in airline and travel technology, proudly supported its partner by standing alongside PIA as the event sponsor of PIA’s Annual Marketing Conference. The event, hosted at the Pearl Continental Burban Hotel, served as a platform for Hitit to emphasize its commitment to advancing excellence in airline and travel technology. This commitment was reiterated through dynamic video presentations and enlightening keynotes delivered to more than 100 industry leaders.





As the technology provider for PIA, Hitit was delighted to play a pivotal role as an event sponsor of the PIA Annual Marketing Conference, held at the Pearl Continental Burban Hotel in Islamabad on January 27th, 2024. Taking center stage as the main sponsor, Hitit significantly contributed to the conference’s success with captivating video presentations, strategically placed booths, and an enlightening speech by Mr. Sohail Sajid, Head of Hitit Pakistan.
The conference’s distinguished guests of honor, including Air Marshal Mr. Farhat Hussain Khan, Advisor on Aviation; AVM Mr. Muhammad Amir Hayat, CEO of PIA; Mr. Nausherwan Adil, CCO of PIA, were presented with commemorative plates by Hitit in recognition of their significant contributions to the aviation sector.
Ms. Sohail Sajid, expressed his enthusiasm during the conference, stating: “Today holds deep meaning as we come together to recognize and celebrate the invaluable contributions of PIA, the country’s national pride and a fundamental element of the aviation sector. As close friends, we can witness the strength and sincerity of the genuine brotherly bond between Pakistan and Türkiye through the partnership between Hitit and PIA. Our partnership reached a new dimension with the renewal of our agreement last year, extending our cooperation until the end of 2028. Given the progress we have made over the past five years and our collective contribution to Pakistan’s aviation sector, we believe that the Hitit and PIA partnership will continue to achieve outstanding success in the next five years.”