ISLAMABAD: ISLAMABAD: Pakistan’s travel and tourism market is poised to generate over $4 billion in revenue by 2025, according to a report by Statista Travel and Tourism Pakistan, as cited by The News.
The industry is anticipated to experience an annual growth rate of 6.75% from 2025 to 2029, potentially reaching a market volume of $5.53 billion by the end of the forecast period. The report identifies ‘Package Holidays’ as the leading segment, projected to yield $1.92 billion in revenue in 2025. By 2029, the number of users in this category is expected to surge to 22.17 million, with user penetration rising from 11.3% in 2025 to 14.6% by 2029.
Furthermore, the average revenue per user (ARPU) is forecasted to reach $150.66. Online sales are expected to account for 66% of the total revenue by 2029, reflecting the increasing role of digital platforms in the travel industry.
Pakistan’s travel and tourism sector is witnessing remarkable growth, driven by a rising influx of both domestic and international tourists eager to explore the country’s rich cultural heritage and natural beauty.
A notable trend within the industry is the surge in domestic tourism, as more locals opt to explore their homeland. This shift is attributed to enhanced infrastructure, increased disposable income, and a growing desire to support the local economy.
Moreover, the digital revolution has made travel planning more convenient, with online booking platforms and social media playing a pivotal role in influencing travel choices.
Statista attributes the expansion of Pakistan’s travel and tourism market to various macroeconomic factors, including government initiatives to promote tourism, infrastructure development projects, and enhanced international connectivity through new flight routes.
