ISTANBUL: Turkish Airlines has signed an IT deal with Amadeus that will help it deliver personalised offers to travellers across all platforms and devices.
The Turkish flag carrier is aiming to expand its customer reach with a series of new shopping solutions from Amadeus’ Offer Suite. These flexible and modular solutions will allow the airline to connect with new market channels and develop a future-proof retail strategy, a statement said.
Most significantly, Turkish Airlines will be the first airline to adopt Massive Search, a solution which will help it deliver the most relevant and bookable fares to travellers. Massive search capabilities are becoming more and more critical for the entire travel industry as digital infrastructure must swiftly deliver results in the face of rising look to book ratios, which have grown from 10:1 to 1000:1 over the last two decades.
These are exciting times at Turkish. Now, as the sector eyes recovery, we will push the bar when it comes to searching and shopping for our fares, delivering the content our travelers want in a quick and consistent way, no matter the channel,” said Ali Serdar Yakut, CIO, Turkish Airlines. “Istanbul is at the crossroads between Europe and Asia, and our new hub inaugurated last year gives us more capacity to connect to new destinations. The new facility will serve 200 million passengers annually, unlocking momentous opportunity for growth. Amadeus’ trusted technology and solid on-the-ground support will help us reach our ambitions.”
Maher Koubaa, Executive Vice President, Airlines, Middle East, Turkey & Africa, Amadeus, says: “This partnership with Turkish Airlines is a testament to our simple, agile and open approach that allows our partners to easily integrate our technology within their own IT ecosystem. We look forward to further continue our work with the airline in the field of merchandising as we support the airline’s ambitions to deliver a world-class experience to its travelers. We are particularly proud to be part of Turkish Airline’s expansion at a time when Istanbul is reinforcing its position as a major global aviation hub with the addition of new capacity and its third independent runway just completed a few months ago.”
Whether customers are searching for flights on Turkish Airline’s own channels, through a metasearch, online travel agency, or an online ad, Amadeus’ technology will ensure that travelers get a consistent, accurate and fast response. This standalone IT agreement follows an extended distribution agreement signed with Amadeus last year. Amadeus’ global network of travel sellers continue to support the airline’s expansion plans, extending its reach efficiently and delivering its offers consistently to all travellers, the statement said.
