ISLAMABAD: Pakistan Tourism Development Corporation (PTDC) and Sindh Tourism Development Corporation (STDC) in collaboration with the Trade Development Authority of Pakistan (TDAP), Pakistan mission in Germany, other provincial tourism departments, and private tour operators put up an impressive show of Pakistan’s Tourism Potential at Internationale Tourismus Börse (ITB) Berlin 2024, a leading international travel expo of tourism. From 5th to 7th March 2024, over 5,500 exhibitors from 170 countries are showcased the potential of their tourism destinations in Berlin, Germany. This year’s theme is “Beauty has an Address”, said a news release.
STDC and Ministry of Tourism Government of Sindh was represented by the Secretary Culture Mr Khalid Chachar and Managing Director STDC Mr Feyaz Ali Shah. The trade visitors were briefed about the rich culture, traditions, music, history and heritage of the province of Sindh. The visitors showed their keen interest in the Indus and developing tour packages to promote Heritage and Rural Tourism for the province of Sindh.
Managing Director of PTDC, Aftab ur Rehman Rana, in his message on this occasion, informed that Pakistan’s flag is once again waving among the flags of nations at the world’s biggest travel show at Messe Berlin Exhibition Ground. PTDC has managed to send a delegation of 11 exhibitors to showcase Pakistan’s rich tourism potential in this leading global travel show. He said that Pakistan’s participation in ITB Berlin 2024 is aligned with the country’s tourism strategy to boost foreign tourist arrivals and foster positive perceptions of Pakistan on the global stage.
He emphasized, “PTDC is empowering the private sector to be part of important global business forums of the tourism sector and develop B2B and B2C linkages”.
He stressed the pivotal role of Pakistan’s participation in this global exhibition to build the image of the country as a safe tourist destination for foreign tourists. He emphasized that the event serves as a crucial platform to unveil Pakistan’s untapped tourism potential and forge essential business-to-business relations with international stakeholders, particularly with European countries, which are key players in the global tourism industry.
