ISLAMABAD: The Pakistan Travel Mart team recently hosted a highly successful international media briefing, offering a sneak peek into the upcoming Pakistan Travel Mart Expo and Roadshow. The exclusive networking event was attended by distinguished guests, including Rana Aftab-ur-Rehman Rana, Managing Director of Pakistan Tourism Development Corporation (PTDC), and renowned international media journalists.



The briefing showcased the exciting trajectory of Pakistan’s travel industry, with a strong emphasis on sustainable tourism practices. A key highlight was the introduction of the Sustainable Destinations Forum, a pivotal component of the Expo. This forum promises to bring together diverse global perspectives, sharp insights, and actionable takeaways, fostering a collaborative environment to drive sustainable tourism initiatives. Join us at the Pakistan Travel Mart 2025 to explore the vast potential of Pakistan’s tourism industry and be a part of shaping its sustainable future.