MUSCAT: Oman Air has announced a monumental new sponsorship deal with Chelsea
FC that will see Oman Air become the club’s global airline partner for the next three
years. Chelsea FC is one of the highest ranking clubs in the English Premier League,
which is considered the most followed and best-known football league in the world with
a seasonal audience of over 3 billion. The highlights of the partnership include specially
designed co-branded livery, which will be unveiled towards the end of the year, as well
as joint promotional content and CSR campaigns.
“We are extremely proud of this valuable collaboration, which not only celebrates the
love for football but also presents a remarkable opportunity to showcase the beauty,
culture and hospitality of Oman to Chelsea’s extensive fan base. With an astonishing
135 million fans, 85% of whom are in international markets, we are offered an
unparalleled platform to cultivate awareness of Oman in new markets across the globe,
not just on match days, but well beyond,” said Eng. Abdulaziz Al Raisi, Chief Executive
Officer of Oman Air. “This partnership marks an exciting new chapter and we are
honoured to be associated with such a formidable team, while elevating Oman’s
position as a must-visit tourist destination.”
Chelsea FC chief executive, Chris Jurasek, commented: “We are very pleased to
welcome Oman Air as our Official Airline Partner. We have a shared ambition for
innovation and success both on and off the pitch, and we are excited to bring this
partnership to life for our fans around the world.”
Oman Air has a long track record in sports sponsorships. As well as having an ongoing
partnership with Oman Football Association that spans over a decade, the airline also
supports Oman Sail, Oman Golf Association, Oman Desert Marathon, Oman’s
Paralympic Team and others. Meanwhile, as a key player in Oman’s tourism strategy,
Oman Air continues to explore opportunities to promote Oman as a preferred tourist
destination around the world.
