Message From 🇵🇰
Mr. Aftab ur Rehman Rana
Managing Director
Pakistan Tourism Development Corporation (PTDC)
It is a matter of great pleasure and pride to extend my heartfelt felicitations on the inauguration of the 5th Edition of Pakistan Travel Mart (PTM) 2026 — a flagship event that has emerged as a cornerstone for the promotion and development of Pakistan’s tourism industry.
Pakistan Travel Mart has consistently played a transformative role in positioning Pakistan as a vibrant and competitive tourism destination on the global map. By bringing together key stakeholders from across the tourism value chain — including international exhibitors, tour operators, hospitality leaders, airlines, investors, and government bodies — PTM has created a dynamic platform for meaningful engagement, business development, and strategic partnerships.
Over the years, PTM has significantly contributed to strengthening Pakistan’s tourism economy by facilitating inbound tourism, promoting investment opportunities, enhancing destination visibility, and fostering public-private collaboration. It has not only showcased Pakistan’s unparalleled natural beauty, rich cultural heritage, and diverse tourism offerings but has also helped build confidence among international travelers and investors.
At Pakistan Tourism Development Corporation (PTDC), we firmly believe that platforms like PTM are vital for driving sustainable tourism growth, generating employment, supporting local communities, and contributing to the national economy. The continued success of PTM reflects the resilience and potential of Pakistan’s tourism sector.
As we inaugurate this landmark 5th edition, I am confident that Pakistan Travel Mart 2026 will further strengthen Pakistan’s position as a preferred tourism destination and open new avenues for growth, innovation, and international cooperation.
I commend the organizers for their dedication and vision in making PTM a premier tourism event of Pakistan and wish all participants a successful and productive engagement.
Let us work together to unlock the true potential of Pakistan’s tourism sector.
