Message By
Mr. Sudhir Sreedharan
Senior Vice President Commercial Operations
(UAE, GCC, Subcontinent and Africa) flydubai
June 21st – marked a significant milestone in the history of flydubai as we celebrate 10th anniversary of our operation to Pakistan with 1st flight landing in Karachi 10 years ago on this auspicious day. Our journey has been exciting, with many twists and turns but always with the same end goal in mind – to provide the best possible service and support to our travel trade partners and to our customers. Our dedication to service and support has propelled us from a very humble beginning to what we have become now – the airline that’s “Gets Going” providing value for money together with excellent service standards.
I would like to look back at some of our key achievements and acknowledge the hard work and efforts of our extremely committed and reliable flydubai team in Pakistan without whom the growth and success wouldn’t have been possible.
Since the launch of our 1st flight to Karachi with 3 weekly flights, we have expanded to Multan, Faisalabad, Sialkot and Quetta having 74 weekly frequencies before pandemic Covid-19 affecting the aviation business. During the last 10years, we have carried over a million passengers to various destinations across our network – being religious, business, workers, VFR and tourism to/via our hub in Dubai. On tourism, we were the main carrier to develop tourism to Azerbaijan from Pakistan which is very popular destination now amongst Pakistanis besides few other destinations in Eastern Europe and Middle-East.
To all our trade partners, I would like to say “Thank You”! It’s your close business partnership over the years that has contributed towards the success of flydubai from Pakistan. I’ve known many of our trade partners having met you at various events especially in Dubai at yearly Arabian Travel Mart, Annual Gala Award presentation event and also during familiarization trips. Clearly flydubai success and longevity would not have been possible without our business partner’s patronage and support. We are grateful for the opportunity to be your business partners and hopefully we have also contributed to the success of your business.
To all flydubai team in Pakistan, I would like to say “Thank You”! The cornerstone of every successful organization is the dedication and commitment of its people. Pakistan team is blessed with a strong team of highly motivated and talented individuals – few of them having spent over the last 10 years with flydubai since we commence operation to Karachi. Our success is their achievement for which I’m grateful.
Although much has changed over the last few months due to Covid-19, something remains the same and will never change. That is working closely with our trade partners. For flydubai we will soon be re-opening the skies “flight by flight” to Pakistan and that is essential for all of us. It’s evident aviation business plays a vital role in facilitating economic growth, particularly in developing countries like Pakistan and we need to work very closely over the next few months and years. The demand for air travel will be low initially as many countries, if not all, will impose their own restrictions like limiting travel purposes, requiring pre-and post-travel Covid-19 tests, restricting places to visit and needing constant reporting of traveler whereabouts. This will be the new norm and most difficult period which we all have to work together to overcome to build-up aviation business again – and its crucial for our survival.
At flydubai, we are genuinely concerned for the well-being of all our customers, employees and also our business partners. We have over the last few months have taken all necessary steps reviewing all safety measures to comply to industry standards including best practice recommended from IATA, WHO and General Civil Aviation Authority of UAE. This includes an extensive disinfection programme across all touchpoints throughout the customer journey. We would like to reassure all our trade partners, passengers that their hygiene on board will be safe as the airline has comprehensive programme in place.
We look forward to continue our relationships with all our trade partners in Pakistan and remain committed to providing you with excellent service and support as we look forward to returning to the skies.
Thank you again for all your support.
Sudhir Sreedharan
Senior Vice President, flydubai.
