DUBAI: The distinctive livery of the world’s largest international airline, Emirates, has
undergone a refresh. Sir Tim Clark, President Emirates Airline said: “Aircraft livery is the
most instantly recognisable brand real estate for any airline. It’s a visual representation
of our unique identity, something we wear proudly, and display in all the cities we fly to
around the world. We’re refreshing our livery to keep it modern, without losing the key
elements of our identity such as the UAE flag on our tailfin and the Arabic calligraphy.”
Eagle-eyed plane spotters and fans will immediately notice changes to the tailfin and
wingtips. In this latest design, the UAE flag on the Emirates tailfin is much more
dynamic and flowing with a 3D effect artwork, and the wingtips have been painted red
with the Emirates logo in Arabic calligraphy “popping” out in reverse white. Passengers
onboard with a window view will see the UAE flag colours painted on the wingtips facing
the fuselage.
The signature gold “Emirates” lettering across the main body in English and Arabic is
also bolder, and 32.5% larger. On the aircraft belly, Emirates has retained its iconic red
branding which it introduced in 2005. The website URL “Emirates.com” has been
dropped from the design.
This is the 3rd iteration of Emirates’ official aircraft brand colours. The original livery
unveiled with the airline’s launch in 1985 had its first refresh 14 years later, with the
delivery of Emirates’ first Boeing 777-300 at the 1999 Dubai Airshow.
The first aircraft to sport Emirates’ newest livery is A6-EOE, an Airbus A380, which has
rolled out of Emirates Engineering this week after its makeover. Its first deployment will
be to Munich on 17 March as flight EK51.
The new livery will be gradually applied across the rest of the existing Emirates fleet
with 24 aircraft, including 17 Boeing 777s, expected to sport the refreshed livery by the
end of 2023. All new Emirates aircraft, from the first Airbus A350 entering the fleet in
August 2024 will be delivered in this new livery.
Emirates’ original livery in 1985 was designed by UK design company Negus & Negus.
All of the airline’s subsequent aircraft colours were created by its inhouse design team.
Over the years, Emirates’ numerous colourful and eye-catching aircraft livery have
included bespoke designs to drive sponsorship brand association, and for special
occasions such as the UAE’s 50th Jubilee livery, and Expo 2020 Dubai.
