BEIJING: Beijing has resumed outbound group tours for its citizens to around 80 countries, including Pakistan, China’s Ministry of Culture and Tourism announced Friday.
The move to expand the number of destinations comes as China’s overseas tourism industry has been on a firm trajectory of quick recovery during the past month, China Economic Net (CEN) reported.
It was the third batch of destinations in China’s pilot programme for outbound group tours.
The return of more Chinese travellers is also expected to provide a much-needed boost to the global tourism industry and channel optimism into the global economy, observers pointed out.
“The outbound tourism sector is a market-driven one, and many service products need to be prepared in advance,” suggested Jiang Yiyi, a professor of leisure sports and tourism at the Beijing Sport University.
To enhance Pak-China cooperation in the tourism sector, the Pakistani Embassy in China launched a website called Discover Batie, which contains information about the main tourist attractions in Pakistan and links to the official websites of major museums, malls, and hotels.
