flyadeal and Matchless Global Announce GSA Partnership at ATM Dubai 2025
01 May 2025
Jeddah, KINGDOM OF SAUDI ARABIA – flyadeal, Saudi Arabia’s leading low-cost airline, and Matchless Global Private Limited, a top travel company in Pakistan, announced a strategic General Sales Agent (GSA) agreement during Arabian Travel Market (ATM) 2025 held in Dubai earlier this month.
Under the new partnership, Matchless Global will represent flyadeal in Pakistan with sales, supporting the airline’s expansion across the region and offering greater travel accessibility between Pakistan and the Kingdom of Saudi Arabia.
flyadeal currently operates scheduled flights from Karachi to Riyadh and Jeddah, the latter being gateway to the Saudi holy city of Makkah. The airline plans to expand services with flights from cities across Pakistan to Saudi Arabia.
Steven Greenway, flyadeal Chief Executive Officer, said: “This partnership enables flyadeal to serve our passengers and the travel trade in Pakistan with greater convenience given Matchless Global has a wide reach to the agency community across the country. Their presence reflects our focus on delivering value and providing customers with easy booking processes.”
Aamir Sheikh, Group Director of Matchless Global, added: “flyadeal’s affordable and high-quality service fits perfectly with our vision to provide smart travel solutions to travellers from Pakistan.”
The collaboration highlights both companies’ commitment to innovation, customer service, and market growth in the GCC and South Asia.
Since inception in 2017, flyadeal has been catapulted into the region’s fastest growing airline with a fleet of 38 Airbus A320 family aircraft serving over 30 seasonal and year-round destinations in Saudi Arabia, Middle East, Europe, North Africa and South Asia.
Aside from scheduled operations which represent the backbone of flyadeal’s business, the airline will expand its year-round dedicated Umrah pilgrim flights to destinations beyond the Middle East and central Asia over the next few months.
[Photo Caption: Senior executives from Flyadeal and Matchless Global at ATM Dubai 2025.]
About flyadeal
On 23 September 2017, National Day of the Kingdom of Saudi Arabia, flyadeal began operations with its historic maiden flight from Jeddah to Riyadh. A pioneer and innovator, flyadeal was the first regional low-cost airline to be launched only across digital distribution channels. Being the sister airline of full-service national carrier Saudia — both under the umbrella ownership of Saudi Arabian Airlines Corporation (Saudia Group) — flyadeal was created for the price-conscious and tech-savvy consumer in mind in a market where 80 per cent of the Saudi population is aged less than 40 years and has at least two mobile phones.
flyadeal aims to stimulate travel, tourism and trade with its affordable, value for money everyday fares catering to leisure, religious, family and business travellers. Simplicity is key with an all-Economy Class cabin across flyadeal’s narrowbody fleet. With the Kingdom undergoing dramatic transformation through its Vision 2030 economic diversification drive, aviation and tourism are among the many sectors earmarked for dynamic growth. Today, flyadeal is the fastest growing airline in the Middle East, recognised for excellence in on-time performance that is consistently above the global industry average.
The airline has flown over 35 million passengers since its inaugural service. In May 2024, flyadeal placed its biggest ever order – a 51 aircraft deal comprising 12 A320neos and 39 larger A321neos – with a delivery schedule beginning in 2026. In addition, flyadeal will operate long-haul scheduled services from 2027 with the phased induction of 10 Airbus A330neo widebody aircraft ordered by Saudia Group in April 2025.
By 2030, flyadeal plans to operate hundreds of routes that will see its fleet and network triple in number to over 100 aircraft and destinations, respectively. flyadeal’s aggressive expansion drive makes the rapidly growing airline one of the country’s most desirable companies to work for.
Local contact details for Matchless Global Pvt.Ltd
info@matchlessglobal.com
03703495558
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