KARACHI: Last week Amadeus Pakistan hosted an exclusive event at Arena, Karachi, to celebrate the success of its groundbreaking “Book with NDC and Win” campaign. The event brought together travel agents of Karachi to honor their contributions and support, which have been instrumental in driving the adoption of Amadeus’ advanced New Distribution Capability (NDC) technology.
The “Book with NDC and Win” campaign was a strategic initiative by Amadeus to encourage travel agents to embrace the future of travel retailing through NDC technology. The campaign saw widespread participation, with agents showing overwhelming confidence in the enhanced retailing experience provided by Amadeus NDC.
Amadeus NDC [X] is at the forefront of revolutionizing air travel content distribution. As one of the few global aggregators of NDC technology, Amadeus offers travel agents access to richer, more transparent airline content, including ancillary services, fare families, and personalized offers. With 28 leading airlines like British Airways, Lufthansa, Qatar Airways, Singapore Airlines, and American Airlines already live on the platform, Amadeus is set to add 30 more carriers to its NDC portfolio.
NDC technology is rapidly reshaping how travel is retailed, and Amadeus is playing a key role in that transformation. According to Amadeus research, 44% of Business Travel Agents (BTAs) have already implemented NDC, with an additional 31% planning to adopt it by the year’s end. This advanced system allows agents to deliver a superior booking experience while meeting the ever-changing demands of their clients.
At the event, Amadeus Pakistan expressed its gratitude to the participating travel agents, acknowledging their pivotal role in the campaign’s success. The evening featured a lively atmosphere with a lucky draw for a motorbike, and all attendees were presented with ear pods as a gesture of appreciation for their continued partnership.
Speaking at the event, a representative from Amadeus Pakistan highlighted the importance of NDC technology for travel agents, stating: “Amadeus NDC provides agents with the tools they need to stay competitive in today’s evolving travel landscape. By adopting NDC, our partners are better equipped to offer personalized and seamless travel experiences to their clients.”
Mr. Hakeem from Matchless Travel praised the Amadeus NDC platform, stating, “NDC is one of the best products from Amadeus, and we’re excited to see even more NDC content added.”
Echoing this sentiment, Mr. Muslim from Innovative Travels remarked, “The future of travel is NDC, and Amadeus is leading the way.”
Mr. Babar of Jas Travel shared his perspective, saying, “Amadeus is at the forefront of technology, and NDC is truly a game changer.”
Adding to the positive feedback, Mr. Javed from FRG commented, “Qatar’s NDC content on Amadeus was seamless and flawless.”
The adoption of Amadeus NDC not only enhances the booking experience but also strengthens the position of travel agents as vital players in the travel industry. By offering access to a broader range of content and improved booking transparency, Amadeus continues to be a trusted partner in helping agents navigate the rapidly evolving market.
As Amadeus expands its NDC capabilities, travel agents in Pakistan are encouraged to seize the opportunity to further enhance their retailing capabilities. The event underscored the strong relationship between Amadeus Pakistan and its users, fostering greater collaboration as the industry continues to adapt to new technological advancements.
With its vibrant setting and engaging activities, the event served as a perfect conclusion to a productive campaign, highlighting the success of Amadeus NDC and the future it holds for travel agents in Pakistan.
