BANGKOK: To attract international and local female travellers to visit Thailand and to enhance the kingdom’s positive image as one of Asia’s most female friendly destinations, Fifty-six well-known women celebrities and bloggers from all around the world attended the Women’s Journey Thailand 2017 Campaign launched at a gala welcome reception in Bangkok.The event was organized for the second year by the Tourism Authority of Thailand (TAT).
The event was presided over by Kobkarn Wattanavrangkul, Minister of Tourism and Sports, and joined by Yuthasak Supasorn, TAT Governor.
The global female celebrities and bloggers appointed representatives of “The Lady Celebrities to Thailand” and “The Lady Bloggers to Thailand” projects who are in Thailand for the launch are Pia Alonzo Wurtzbach, Miss Universe 2015; So-Hyun Kim, a famous Korean actress; Tanya Sharma, an actress from India; two representatives of Nogizaga 46, a Japanese female idol group; Li Zhenying, Miss Universe China 2016; Anika Morjaria, a famous social media personality, moderator and presenter from the UAE; Sara Fouad, an Egyptian media personality; and Naeema Al Maqbali, a beauty and fashion ambassador, among others.
TAT has launched a special “Women’s Journey Thailand” mobile app, which can be downloaded after registering for the access code. Registrants will get a “Welcoming Package” including such “goodies” as a free welcome drink by Coffee World, seven-days free sim card with wi-fi by DTAC, and 300Baht ($9) discount by Grab Taxi and many more promotional discounts on different products.
Thailand has recorded a significant rise in female visitors over the past few years. Srisuda Wanapinyosak, TAT Deputy Governor for International Marketing – Asia and South Pacific said: “Today women are significant decision makers and influential with high-spending power. With a full range of products and services that can serve women’s needs, Thailand can definitely be the ideal destination. The Women’s Journey Thailand campaign will showcase how women travellers can enjoy these products and services at very attractive prices when they visit Thailand in August.”
TAT is launching many other activities as part of the campaign including the Lady Golf Challenge, Lady Celebrities to Thailand, Thailand through Her Eyes, Lady in Thai Fabrics, and Lady Bloggers.
TAT has also appointed Nattaya Boonchompaisarn, or Grace, the winner of The Face Thailand Season 3, as an honorary representative to inspire female travelers all around the world to explore the variety of quality products and services the country has to offer for this segment.
TAT has classified the products and services for women travellers into seven categories: accommodation (hotels and resorts); health, beauty and spa services; shopping malls, dining and restaurants; recreation and entertainment; such as, theme parks; lifestyle activities; such as, handicraft workshops and fitness, and transportation services; such as, airlines and car rentals.
Full details regarding products, services and travel deals are available on the “Women’s Journey Thailand” website
