LAHORE: Since 1980, the United Nations World Tourism Organization has celebrated World Tourism Day on September 27. This date was chosen as on that day in 1970, the Statutes of the UNWTO were adopted. The adoption of these Statutes is considered a milestone in global tourism. The purpose of this day is to raise awareness on the role of tourism within the international community and to demonstrate how it affects social, cultural, political and economic values worldwide.
This year’s World Tourism Day (WTD) will help to put the opportunities provided to tourism, by technological advances including big data, artificial intelligence and digital platforms, on the map of sustainable development. Digital advances are transforming how we connect and inform ourselves, transforming our behavior, and encouraging innovation and sustainable, responsible growth strategies.
“Tourism and the Digital Transformation” is the theme of this year’s World Tourism Day (WTD).
TDCP arrange an event at Alhamra Art Council, Lahore to celebrate the World Tourism Day 2018. The people from different walk of life attended the event. The chief guest of the event Minister for Tourism, Raja Yasir Hamayun Sarfraz gave a brief vision and strategy of present Government regarding the promotion of tourism in the Province of Punjab. Minister said, there is a great potential of tourism in Pakistan and Government wants to give special attention and make necessary arrangements to facilitate the inbound and outbound tourists to earn the more revenue and foreign exchange. Minister also said that the new tourist destinations will be explored for the tourists in near future. The other stake holders to tourism industry, educationists and famous journalists also share their views with the audience. Different Documentaries on the tourism were also shown for the interest of audience. Secretary Tourism, MD Tourism and General Managers Tourism were also present in the ceremony.