TEHRAN: The 13th International Tourism and Related Industries Exhibition is scheduled to open at Tehran’s International Fairground on Feb. 12, 2020.
The event will provide a platform for related organizations, unions, institutions and firms operating in the tourism sector to publicize their services.
The expo is the only official event in the field of tourism and hotel management that has been registered on the calendar of the UN World Tourism Organization (UNWTO).
Its objectives include: introducing Iran’s tourism capacities, identifying challenges and barriers, creating more jobs, paving the way for more foreigners to visit Iran, introducing related firms, introducing latest innovations and introducing latest hotel management methods, the event’s website at www.titexgroup.com reported.
Iran’s Ministry of Cultural Heritage, Handicrafts and Tourism has identified 30 target countries (out of 84 under study) to attract tourists from.
These target countries have been chosen using 13 indices that are themselves divided into 60 parameters.
The study and subsequent planning have been carried out by the ministry’s Marketing and Advertisement Bureau where 13 indices influencing inbound tourism were surveyed. The aim is to focus on the tastes and culture of tourists from the selected countries, work on the most effective ways of advertising Iran’s numerous and varied attractions and adopt the best marketing strategies to increase the number of visitors.
Iran’s political ties with the target countries, their per capita income and purchasing power, the source country’s special advantage for Iran, the expenditure of outbound tourists, the number of outbound tourists from these countries, Iran’s facilities in the source countries, average total expenses of each tourist for a weeklong trip, the number of incoming tourists from these countries to Iran, the number of direct flights with these countries, trade volume with the source countries, number of Iranian expatriates in those countries, the political, security and social status of the source countries and their population were the 13 indices.
The 30 selected countries are categorized and prioritized in four groups based on the 13 indices and the 60 parameters.
China, Iraq, Azerbaijan, Turkey and Oman are placed in the first group (the top priority).
The second includes Afghanistan, India, Pakistan, Russia and Armenia.
The third group consists of Germany, Italy, France, Qatar, Kuwait, Japan, South Korea, Spain, Kazakhstan and the UAE and the last group comprises the UK, Switzerland, Sweden, Austria, Malaysia, the Netherlands, Georgia, Belgium, Denmark and Lebanon.
