On this global day of tourism, the Government of Pakistan expresses its commitment to utilize all resources for the promotion of tourism. This year’s theme, ‘Tourism and Sustainable transformation” reflects an urgent reality. Tourism should transform into a sector based on people’s development, strengthening of our economy, and the protection of our heritage.
For Pakistan, tourism is not just an industry; it is a manifestation of our national identity and pride. From the ancient civilizations of the Indus Valley to the evergreen beauty of our mountains, deserts, and coastlines, Pakistan is a land that tells a story the world is eager to hear. We must ensure that this story is told with authenticity, trust, and vision. Tourism has the power to create prosperity, promote unity, and enhance peace. Every traveler visiting Pakistan not only contributes to our economy but also fosters cultural understanding and global goodwill.
Our goal is to make tourism a true engine of development to create jobs for the youth, increase opportunities for our entrepreneurs, and bring hope to various strata in every corner of the country. We are committed to ensuring that our tourism development is sustainable and robust.
The increasing impacts of devastating floods and climate change remind us that we cannot pursue development at the cost of our environment. Pakistan will continue to promote environmentally friendly practices, climate-resilient infrastructure, and community-driven tourism that also considers conservation alongside development.
This government is committed to make Pakistan a safe, welcoming, and inspiring destination. However, success will only come when every stakeholder and institution plays its role. Together, we can present our country as a hospitable, opportunity-filled, and uniquely beautiful place.
Let us renew our commitment to make tourism in Pakistan not just a source of income but a source of national pride and sustainable change.
Pakistan Zindabad!
