KARACHI: Despite prevailing challenges and ongoing regional tensions, including the adverse impact of the Iran war on travel confidence and regional tourism flows, the 5th edition of Pakistan Travel Mart (PTM) is set to commence on April 3, 2026, at the Expo Centre Karachi.
The three-day mega event will bring together over hundreds international travel companies from across the globe, alongside hundreds of foreign delegates and local exhibitors. PTM 2026 will serve as a dynamic platform, uniting key stakeholders from the hospitality, travel, tourism, and aviation sectors under one roof for an impactful global showcase.
Building on the success of its previous editions, PTM 2026 aims to set new benchmarks by fostering collaboration, innovation, and business opportunities. Strategic partnerships, including international tourism initiatives such as Saudi Arabia’s “Welcome to Arabia,” will further strengthen global engagement. The event offers Pakistani stakeholders a unique opportunity to connect with industry leaders, explore emerging trends, and unlock new avenues for growth.
A key highlight this year is the inclusion of medical tourism, which is expected to further strengthen PTM’s position as Pakistan’s premier tourism platform. This addition reflects the evolving global tourism landscape and underscores Pakistan’s potential to diversify its tourism offerings.
PTM 2026 places strong emphasis on leveraging global expertise to empower the local market. Through innovative digital tools, curated content, and extensive networking opportunities, the event is poised to stimulate economic activity, generate employment, and elevate Pakistan’s travel industry to international standards.
Travel and tourism remain powerful drivers of economic growth and cultural exchange. While geopolitical tensions in the region continue to pose challenges, platforms like PTM play a crucial role in restoring confidence, promoting dialogue, and sustaining industry momentum.
With a clear vision to project Pakistan’s peaceful image and immense tourism potential, PTM 2026 offers international participants an opportunity to experience the country’s breathtaking landscapes, rich cultural heritage, and renowned hospitality. These firsthand experiences are expected to leave a lasting positive impression, further enhancing Pakistan’s standing on the global tourism map.
As Pakistan’s leading travel and trade exhibition, PTM 2026 will bridge the gap between local and international markets, unlocking new opportunities for collaboration and growth. The event reaffirms Pakistan’s ambition to emerge as a global tourism hub, inspiring the world with its diverse destinations and enduring spirit of hospitality.
Sardar Muhammad Rafiq Khan
Chairman-Bukhari Group
Mr. Ali Hamdani
CEO-Landmark Communications
