TOKYO: Japan Airlines has unveiled its new cabin designs on its new fleet of 18 Airbus A350-900 aircraft – the first of the airline’s historic order of 31 A350 XWB.
Designed by international design consultancy tangerine, the new A350-900 aircraft will fly its inaugural flight to Fukuoka from Tokyo on September 1.
In 2013, JAL signed to purchase its first Airbus aircraft for its next-generation flagship. Design consultancy tangerine’s brief was to express the essence of JAL through “tradition, innovation, Japanese spirit” in the design of the new fleet, featuring First Class, Class J and Economy Class cabins.
JAL’s ambitions were to grow their business and create a lasting impression on both their domestic and international travellers. The challenge was to create an onboard experience that caters to the tastes of the domestic market, while appealing to the desires of the international passengers that the airline was hoping to attract.
Tangerine created a design strategy, ‘Infused Essence’, that captures the essence of Japanese culture and identity and embodies it in a contemporary travel experience aimed at Japanese and international passengers.”
‘Infused Essence’ is expressed throughout the aircraft, from the exterior winglet dipped in JAL red to the welcoming mood and spacious, yet cozy, passenger environment created for the interior. Each cabin interior class has its own distinct identity unified by a single vision for JAL.
