On the occasion of World Tourism Day 2026, I extend my greetings to the people of Pakistan, the global tourism community and all those who travel to discover new places, cultures and communities. This year’s theme, “Digital Agenda and Artificial Intelligence to Redesign Tourism”, draws attention to the changes that technology and artificial intelligence are bringing to the way people plan their journeys, discover destinations and experience different cultures. We must ensure that these changes remain responsible, inclusive and beneficial to people and communities.
Pakistan has a remarkable diversity of landscapes and experiences, from the mountains of the north and the ancient civilizations of the Indus Valley to our Islamic and Gandhara heritage, cities, deserts and coastal areas. Our greatest strength, however, remains the warmth and hospitality of our people.
Tourism can create livelihoods, support local businesses and open opportunities for young people and women. It can also bring economic activity to communities across the country. At the same time, we must protect our natural environment, cultural heritage and traditions for future generations.
On this World Tourism Day, I invite travellers from around the world to discover Pakistan, experience our hospitality and see for themselves the beauty and diversity of our country.
Let us build a tourism sector that embraces innovation while remaining rooted in our values of hospitality, respect and responsibility. Pakistan welcomes the world with open arms.
