KUALA LUMPUR: The Pakistan Tourism Pavilion at MATTA Fair 2025 has officially opened its doors, offering an immersive experience into the breathtaking beauty and cultural depth of Pakistan. From the snow-capped peaks of Gilgit-Baltistan and the lush green valleys of Swat and Hunza, to the ancient archaeological wonders of Mohenjo-Daro and the sun-drenched shores of Gwadar, the pavilion celebrates the country’s diverse landscapes and rich heritage.
Jointly organized by the Pakistan Tourism Development Corporation (PTDC), Trade Development Authority of Pakistan (TDAP), Sindh Tourism Development Corporation (STDC), and the Pakistan Mission in Malaysia—along with provincial tourism departments and private sector partners—the initiative aims to promote Pakistan as a premier global travel destination.
A large number of international delegates and travel enthusiasts visited the pavilion, discovering Pakistan’s unmatched hospitality, historical depth, and thrilling adventure tourism potential. The exhibit powerfully underscores Pakistan’s rising profile on the global tourism map.
